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Open Sourcing Backstage Plugins from Segment's IDP
This quarter, we embarked on a joint open source initiative named CNOE (Cloud Native Operational Excellence). Today, we announce the release of Segment’s first open source Backstage plugin.
Innovative Customer Engagement Strategies: Foxtel and ZALORA's Insights
At Twilio SIGNAL Singapore, Foxtel and ZALORA showcased innovative customer engagement with Twilio Segment, optimizing ads and revolutionizing personalized experiences in digital commerce.
Segment + Wilco: The Quest for better learning options
Introducing Wilco - a platform for hands-on tech learning with real-world simulations. It encourages readers to try Wilco for free.
Extensibility at Segment: Use Mobile Plugins to enable Location-aware Marketing
Follow OwlEats, a food delivery startup, that uses Segment's mobile plugins to seamlessly integrate location data, enhancing customer targeting and incentivizing in-store pickups.
3 things we learned at CDP Week 2023: AI Edition
At CDP Week 2023, we looked at how AI trends are shaping customer experiences. Here's the recap.
Introducing Trait Activation: improve advertising ROI with better match rates
Trait Activation empowers marketers to enhance audience match rates, personalize messaging content, and streamline identifier management, ultimately optimizing advertising ROI and reducing operational costs while ensuring privacy-conscious data use.
Announcing Twilio Segment’s New Partnership with Elastic Path: Streamlining Personalized Commerce Experiences
Our partnership with Elastic Path streamlines ecommerce personalization, empowering digital teams to launch dynamic storefronts and shoppable content that adapt in real-time, driving conversions, retention, and increased margin contribution for brands.
How product data can supercharge ABM and enterprise growth
From how ABM makes all the difference in product-led orgs to strategies for personalized executive outreach and deepening existing customer relationships, here are practical insights for those aiming to leverage product interactions for strategic growth.
Implementing Analytics React Native 2.0 and Braze
This blog shares a complete implementation of Analytics for React Native and includes a 'real-world' example.
| Articles by topic
Insights from Advertising Week 2023: AdTech and AI lead the future
4 lessons from Advertising Week 2022
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
A short history of CRM and the long evolution of CDP
CRM vs. CDP: What’s the difference between a CRM and a CDP?
Personalization
Best practices for using customer data to power customized, personalized user experiences.
AI + Personalization: 5 Ways to Use It
Leveling Up Identity Resolution: Best Practices for Data Scientists
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Innovative Customer Engagement Strategies: Foxtel and ZALORA's Insights
What is a tracking plan?
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Identity resolution: the definitive guide
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
Why Business Data is the Key to Unlocking Growth in 2022
How product data can supercharge ABM and enterprise growth
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.