Growth & Marketing
Power your marketing strategy using customer data
Give your customers the personalized marketing they want, and grow your business to scale.
How to Achieve Data Democratization in Your Business
Learn how to achieve data democratization within your business.
All Growth & Marketing articles
How product data can supercharge ABM and enterprise growth
From how ABM makes all the difference in product-led orgs to strategies for personalized executive outreach and deepening existing customer relationships, here are practical insights for those aiming to leverage product interactions for strategic growth.
Announcing The Growth Report 2023: Special AI Edition
Announcing launch of the 2023 Growth Report, Twilio Segment’s annual thought leadership report highlighting how businesses are approaching growth, marketing, and new technology against this year’s specific economic and business change.
7 ways to ‘ai-mplify’ your marketing strategy using artificial intelligence
We share methods to use ever-evolving AI to improve, safeguard, and personalize your marketing campaigns.
How to collaborate across marketing & engineering teams when purchasing new technology
Learn how to align and collaborate across marketing and engineering teams, especially when it comes to launching new marketing software that benefits them both.
How to supercharge your loyalty and referral programs with a customer data platform
Harness Twilio Segment's CDP and seamlessly incorporate it into referral and loyalty programs to tap into the utmost potential of your customer data.
Three ways to mobilize your customer data for lead gen with Twilio Segment and HubSpot
When you integrate a powerful Customer Data Platform like Twilio Segment with HubSpot, you can unlock more lead generation opportunities. Here’s how.
Organizational Silos: Causes, Cons, and How to Break Down Departmental Walls
A guide to breaking down the organizational silos that hinder productivity within a business.
Individualization without cookies: The missing ingredient
In the face of the imminent phase-out of third-party cookies, this blog explores how customer data platforms like Twilio Segment can help digital marketers deliver personalized experiences in a cookieless world.
5 Key Insights from CDP Live: Retaining Customers Through Data-First Strategies
CDP Live, the virtual half-day summit held on May 10th, brought together industry frontrunners from companies such as Meta, Snyk, Nextdoor, Blend360, and Talon.One to unpack the role of data-first strategies in customer retention.