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Recent episodes
Driving Traffic and Customer Experience Through Owned Channels
In this episode of Good Data Better Marketing podcast, Shay Howe, CMO at ActiveCampaign, discusses PLG and SLG handoffs, customer activation teams, and the importance of owned channels.
Using AI to Elevate Employer & Candidate Experience Strategies
In this episode of Good Data Better Marketing podcast, Jessica Jensen, Chief Marketing Officer at Indeed, discusses the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.
Adding Value in the Consumer Health Journey
In this episode of Good Data Better Marketing podcast, Patricia Corsi, Chief Marketing, Digital, and Information Officer at Bayer Consumer Health, discusses creating a frictionless consumer journey, how AI can accelerate capabilities, and building trust with consumers.
Learn from very best across every industry
We distilled the best tips, tricks & trends from our guests for you. Learn how to power your customer engagement strategies with a strong data foundation.
How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships
To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.
Personalization in the Age of AI: How 4 Brands are Shaping the Future
Learn how AI-powered personalization is reshaping the customer experience, and how four leading brands (Instacart, Nextdoor, Saks, and Amazon) are using it to improve customer engagement and drive growth.