Customer Data Platform
Get the most out of your CDP
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
The ROI of a Customer Data Platform: How to measure it and how to maximize it
All Customer Data Platform articles
How to ensure your data is clean, consistent, and AI-ready
This blog provides guidelines and best practices for preparing data to be effectively utilized in artificial intelligence applications.
Product Spotlight: The Segment API
Discover Twilio Segment's new Public API, offering improved capabilities, data warehouse integration, Reverse ETL, audit trail monitoring, and SDKs for multiple languages, with a focus on the migration from the Config API and the benefits it brings.
Twilio Segment, Flex, and AI: Enhancing the retail customer journey
We explore the integration of Twilio Segment and Flex with artificial intelligence to enhance the buyer's journey in the retail industry.
An introduction to Segment middleware for Analytics.js
An introduction to middleware for Segment's Javascript SDK. This blog explains how middleware can be used to modify or customize the payloads of events in a scalable and efficient way.
Grow recurring donors with Twilio Segment
Introducing Twilio.org’s Solution Blueprint for nonprofit donor engagement, featuring an all-new Blackbaud Raiser’s Edge NXT Segment Destination (beta).
Get ahead of the curve: leverage a CDP to meet the UK’s FCA New ‘Consumer Duty’ standard
With the introduction of the Financial Conduct Authority's new Consumer Duty, companies must take a more proactive approach to meeting the regulator's high standards, and a CDP can be a powerful tool to help ensure compliance with the new rules.
5 Lessons from CDP Live 2023 – Our Half-Day Virtual Summit
Five key takeaways from CDP Live 2023 that highlight the importance of personalization, data, changing perspectives, omnichannel strategies, and (of course) how to future-proof your business.
Announcing The CDP Report 2023: customer data platforms enter the mainstream
Twilio Segment just announced the Customer Data Platform Report 2023, an in-depth look into how customer data is powering businesses across the globe.
How to Maximize the Time to Value of a Customer Data Platform
To better understand how to maximize the time to value of a customer data platform, we compiled insights from five anonymized organizations with experience using Segment.